Book Image

iAd Production Beginner's Guide

By : Ben Collier
Book Image

iAd Production Beginner's Guide

By: Ben Collier

Overview of this book

Think of an iAd as a micro-app contained within an app on a user's iPhone or iPad that they've downloaded from the App Store. When the user taps your advert's banner it bursts into life filling the entire screen of their device. iAd Beginner's Guide takes you through the start to finish process of building rich, compelling, interactive iAds. You will learn to create beautiful multi-page ads with store finders, social sharing, 3D images and video galleries. You will create ads that utilize the powerful technologies in the iPhone to make your brand shine. Once you have engaged the user you can carry out targeted advertising campaigns with location-based coupons, store finders and social engagement. Using the iTunes Store you will see how it's even possible to add one-click digital content purchasing right within your ad. Learn how iAd producer manages all the HTML5, JavaScript, and CSS3 behind your iAd. You will be creating emotive, gripping and effective mobile advertising campaigns in no time.
Table of Contents (18 chapters)
iAd Production
Credits
About the Author
About the Reviewer
www.PacktPub.com
Preface

Time for action — making the menu


Let's quickly set up a simple way of navigating our iAd, using a menu template:

  1. 1. We'll be continuing with our coffee beans example project; if it's not already open in iAd Producer, open it now.

  2. 2. From the ad overview, double-click on the menu page to open the template chooser. For this page, we'll use the simple Button template. Select it, and then double-click on the menu page again, to open it on the editing canvas.

  3. 3. Open Asset Library and drag coffee-bean-ribbon.jpg, or your company logo image, to the image placeholder on the canvas. You should see the image appear on the canvas; however, it has been cropped at the corners.

  4. 4. To fix this, with the image selected, open the inspector pane and expand the Layout section. Click on the Original Size button, as shown in the following screenshot, and the image's container will automatically resize to the correct dimensions, to show the entire image:

  5. 5. This image is a JPG, so it doesn't support transparency...