Book Image

iAd Production Beginner's Guide

By : Ben Collier
Book Image

iAd Production Beginner's Guide

By: Ben Collier

Overview of this book

Think of an iAd as a micro-app contained within an app on a user's iPhone or iPad that they've downloaded from the App Store. When the user taps your advert's banner it bursts into life filling the entire screen of their device. iAd Beginner's Guide takes you through the start to finish process of building rich, compelling, interactive iAds. You will learn to create beautiful multi-page ads with store finders, social sharing, 3D images and video galleries. You will create ads that utilize the powerful technologies in the iPhone to make your brand shine. Once you have engaged the user you can carry out targeted advertising campaigns with location-based coupons, store finders and social engagement. Using the iTunes Store you will see how it's even possible to add one-click digital content purchasing right within your ad. Learn how iAd producer manages all the HTML5, JavaScript, and CSS3 behind your iAd. You will be creating emotive, gripping and effective mobile advertising campaigns in no time.
Table of Contents (18 chapters)
iAd Production
Credits
About the Author
About the Reviewer
www.PacktPub.com
Preface

Tackling common problems


You need to ensure your iAd conforms to Apple's regulations and guidelines, and know how to fix common problems that may arise throughout the development of your iAd. Let's look at finding potential issues, and overcoming some problems you'll likely come across.

Validating your ads

You may have omitted certain elements or settings in your iAd that are required, or your assets sizes might be outside the Apple guidelines. Fortunately, iAd Producer is able to uncover potential problems with your ad that may prevent it from working correctly and suggest improvements to increase the performance of your ad.