JavaScript is an incredibly powerful and versatile language, which, coupled with the iAd JS framework, can create some amazingly dynamic and rich ads. In this chapter, we've only brushed upon the potential of expanding our iAds with simple code snippets that have allowed us to:
Edit values of objects that aren't exposed to us in the iAd Producer inspector pane
Add events to the user's calendar and continue to remind them of us once they've left our ad
Send e-mails with dynamic content to let users contact us
Use the code editor and debugger to catch common errors
With our adverts looking great, having rich interactivity, and giving our users memorable experiences, let's take a look at the logistics of managing a successful iAd campaign.