A traditional advertisement on a mobile device consists of a banner, which when tapped takes the user to their mobile browser and often loads a full, cluttered desktop website. Creating an iAd is different, as you have an entire framework to build a mini-application, all housed within a host app. It's possible to create the same, if not better, integrated experiences in our iAd using the iAd Framework and iAd Producer.
Think of your iAd as a microsite that you really don't ever want the user to leave. Let's explore the destinations and user actions we can achieve within our iAd, avoiding having to take users to your main site.