Book Image

Salesforce Data Architecture and Management

By : Ahsan Zafar
Book Image

Salesforce Data Architecture and Management

By: Ahsan Zafar

Overview of this book

As Salesforce orgs mature over time, data management and integrations are becoming more challenging than ever. Salesforce Data Architecture and Management follows a hands-on approach to managing data and tracking the performance of your Salesforce org. You’ll start by understanding the role and skills required to become a successful data architect. The book focuses on data modeling concepts, how to apply them in Salesforce, and how they relate to objects and fields in Salesforce. You’ll learn the intricacies of managing data in Salesforce, starting from understanding why Salesforce has chosen to optimize for read rather than write operations. After developing a solid foundation, you’ll explore examples and best practices for managing your data. You’ll understand how to manage your master data and discover what the Golden Record is and why it is important for organizations. Next, you'll learn how to align your MDM and CRM strategy with a discussion on Salesforce’s Customer 360 and its key components. You’ll also cover data governance, its multiple facets, and how GDPR compliance can be achieved with Salesforce. Finally, you'll discover Large Data Volumes (LDVs) and best practices for migrating data using APIs. By the end of this book, you’ll be well-versed with data management, data backup, storage, and archiving in Salesforce.
Table of Contents (14 chapters)
Section 1: Data Architecture and Data Management Essentials
Section 2: Salesforce Data Governance and Master Data Management
Section 3: Large Data Volumes (LDVs) and Data Migrations


  1. Precision Printing (PP) has been expanding exponentially in the last few years. With the expansion has come a growing list of systems that are used in the enterprise and actionable insights are becoming more and more challenging for business users. The Enterprise Architect (EA) office, consisting of business architects and a lead architect, has been tasked to fix the analytics problem. On an immediate basis, what type of architect should the EA office hire?

a) Cloud architect

b) Technology architect

d) Data architect

c) Business architect

  1. The data architect should define the security standards for all the data in the organization, including compliance with the data-related regulations that the organization is subjected to (True/False).
  2. Cobalt Space Exploration Inc. is hiring for a role to help them with putting standards around data governance to improve data quality and data management. What role can help fulfil the stated objective:

a) Solution architect

b) Business architect

c) Cloud architect

d) Data architect