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Drupal 6 Search Engine Optimization
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One of the most overlooked areas of SEO is conversions. Many people talk about the virtues of being ranked at the top of Google but ultimately, they miss the primary goal of a typical business web site—to get those visitors to do what you want them to do. You should not think that conversion rates are just for e-commerce sites; all web sites have visitor conversion goals that can be measured, managed, and increased. In this final chapter, we're going to explore:
The three main types of web sites and their conversion goals
The common paths to conversions
Incorporating strong calls to action to increase conversions
Which analytics you should be paying attention to and which you should ignore
Usability testing
A/B testing with the Google Website Optimizer
Conversions mean different things to different web sites. The common conversion goals are stated in the following table:
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Type of site |
Primary Goal |
Secondary... |
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