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Drupal 6 Search Engine Optimization
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Just creating the content isn't usually enough to get you top billing in the search engines. You'll need to tweak it to show up on the front page of Google.
First things first, optimize your current content for keywords. Don't force it, but incorporate them into your text where it is appropriate. Adding a keyword once in the page title, once in the headline headline, and a couple of times in the body content should be enough.
A common misperception by site owners is that the more keywords they use, the better their ranking will be. Repeating keywords ad nauseum will be unnatural and is a major turn-off for both search engines and visitors. You've seen it before:
Our widget is the best widget of all the widgets because Widgetco widgets build superior widgets.
Ugh! Terrible stuff. Clearly, the goal is to get some Google love, not to communicate well with the visitors. Instead, write naturally, communicating to your visitors first...
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