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Drupal 6 Search Engine Optimization
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No amount of traffic will help your business unless someone is buying your products. A conversion is the science of getting site visitors to do what you want them to do which ultimately means more money for your business.
In this chapter, we have covered the following topics:
The three different types of web sites: e-commerce, lead-generation, and advertising driven
Paths to conversions
Creating strong calls to action
Analytics to watch based on the type of web site you're working with
Using analytics to make SEO decisions
Usability testing
Multivariate testing with Google Website Optimizer
Implement these techniques and your site will be well on its way to a high conversion rate. Remember, improving your conversion rate is not a destination—it's a journey!
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