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Drupal 6 Search Engine Optimization
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Once you know what you want visitors to do, it's time to define clear steps you want them to take to do those things. The fantastic usability book, titled Don't Make Me Think, espouses the idea that it's not how many clicks someone has to go through; it's how easy it is to make the click decision. If clicking is easy and provides value then there's a high chance the user will take the next step towards becoming your customer.
Key to understanding what your customers are thinking is to understand what path they will take through your site. What follows are some simplified paths based on the type of web site. Using your analytics, write the percentage of people that take each action next to the decision point. Then, start working on the pages that have the worst results.
The following flowchart shows the process of e-commerce path to conversion:
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The following flowchart shows the process of lead generation paths to conversion:
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The following flowchart shows the process of ad...
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