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Drupal 6 Search Engine Optimization
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The menu—or even just a list of links to take visitors around in your site—can make a big difference to your site's indexability and standing in the search engines. In Chapter 3, On-Page Optimization, we discussed how to make title attributes for your navigation links. Now, let's take it to the next level and make sure that the keywords in your site's internal navigation give insight into the subject of the site. The anchor text of your own navigation is one of the places that Google looks to determine what your site is about.
First, think about your navigation. Where are you sending people when they click? What does it mean when you have a Home link in your navigation? If you're not selling real estate, chances are that Home is not a good choice to bring people back to the front page of your site. Figure out what your customers call your products or services—not what your industry calls them—and then make your navigation accordingly...
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