I know forms aren't exactly exciting, but we must get user info somehow, so we might as well make them look nice and not stodgy and cold. A clean and friendly form will be easy and minimal, gathering only the info we need. We also need to make the process of filling out a form as clear and free of frustration as possible. The 320 and Up framework is built to facilitate quite a bit of this, but we will still need to do the requisite planning to make sure it is just so.
Luckily, this isn't going to be too tough for our rather simple needs. Let's think about the bare minimum we need to collect in order to follow up with a potential client. Here are the things we need:
The prospect's name
The company
The e-mail address
The phone number
A message
A few important things to keep in mind are to make sure that the labels for all fields let users know what to put in which field. I think that the most compelling argument for a usable form goes like this:
People read from left-to-right and...