The creative brief extends the initial project brief in which the high-level details of target market, audience, and project purpose were captured. For the designer to come up with a visual treatment, answers to the following questions are extremely helpful.
Note
Note: Not all questions are appropriate for all projects, so it's just a matter of asking the ones that do apply. Like the functional specification, the creative brief should provide the designer with all the information they need to create the visual design.
The following is an example of a questionnaire with answers for a seed wholesaler.
Seed—positioning Seedtech as the No 1 wholesaler of seed