As you can see, there are a lot of new environments to play in if you're involved in recruitment right now. In this chapter, you've looked at how to find the social mavens in your organization and how to identify a suitable mentor. You've taken the first steps to finding your voice on Twitter and you've navigated different social networking platforms to connect to some very different communities online. Hopefully, your mentoring relationship is supporting you through your efforts to become a digital native.

Later in the book, you'll build on the understanding and strategies you've applied here to find your own community to do the same to find your target employees. You'll also look at how to build your own community around an employer brand that encourages and builds a strong relationship between a potential candidate and the organization. If you can build an online relationship with your target candidates, it's much the same as other social situations; they'll be much more receptive to your recruitment message if you already have a relationship together.