We all remember that feeling as a kid when you had to leap across the room and into bed to avoid the monsters lurking in the dark corners, just out of sight. Some organizations have acted the same way, allowing a fear of the unknown risks and issues of this relatively new medium prevent them from realizing the benefits of these powerful channels for connecting with the right people. Social networks are an ideal channel for communication and building relationships that can lead to the employment of productive and engaged employees. Now, let's drag those monsters out from under the bed, give them names, and work out how to contain them!

In this chapter we'll identify the general and unique risks and challenges that face recruitment through social networking in your particular industry. We'll then consider updating or generating a social media policy and ready responses to arm you and your team with the appropriate tools to manage...