Large companies can be a labyrinth of departments, managers, and experts, and it can be easy for employees to get lost, especially for HR advisors engaging with candidates through social media when there is no single point of responsibility for social media interactions. This is a challenge if one of your organization's risks is realized.

Let's consider an HR advisor who is responsible for maintaining the Facebook page for recruitment at an insurance firm: when a customer uses the recruitment page to complain about their insurance claim, how should they respond? What happens if it takes a couple of days to find the right person to provide an appropriate response? How about the HR advisor responsible for managing the Twitter feed from the careers team at a consultancy firm: when a candidate complains the recruitment process is unfair, what should their response be? What damage can be done if this isn't responded to quickly?

Creating some ready responses for your team empowers...