Through these chapters, you've built your personal skills and comfort level in navigating different social networks to find and connect with people and interests; these same skills you've then applied to build on your organization's recruitment strategy to find and connect with potential employees using social networks.

You've set up your team to build relationships between your employer and individuals in the wider online community: these relationships get closer as potential employees move through the stages from possible interest to being a candidate engaged in the recruitment process. Importantly, your team has the necessary support to confidently handle the possible issues, both general and unique to your industry, that can arise when using these new channels of communication for recruitment.

One of the advantages of a strategic approach is that, when done well, many of your employees become part of your recruitment team, as those employees with an influential social network presence...