In this chapter, we looked at netiquette, what it is, and why you should use it. We found that marketing politely but in an interesting manner works, and that the secret of reaching a lot of people on Plus is Extended circles!

We explored using Plus to promote and drive traffic to our websites and learned that setting up accounts for a business or organization is not yet available.

Throughout all of this, we determined that content is king and that it is the best way to advertise without it looking like an ad. We also mastered how to optimize links to and from Plus, and start groups.