Using OKRs to drive business transformations
The concepts behind OKRs were created by Andy Grove, the former CEO of Intel, whose leader transformed the company into the world's largest semiconductor company. Early advocates of OKRs, first at Intel, followed by other technology companies, including Google. The employment of OKRs by Intel and Google was chronicled in the book Measure What Matters, by John Doerr (Doerr, 2017).
John Doerr learned about the use of OKRs from Andy Grove as an employee at Intel before he left to become a venture capitalist at Kleiner Perkins. During his tenure with Kleiner Perkins, he taught the principles behind OKRs to the companies he invested in, including Google.
OKRs are fairly simple in concept. Objectives state what is to be achieved by the organization, while Key Results are the targets we set and monitor as objective measures of successful outcomes. More than a set of goals and measurements, OKRs serve as a management methodology and...