Book Image

Python Social Media Analytics

By : Baihaqi Siregar, Siddhartha Chatterjee, Michal Krystyanczuk
Book Image

Python Social Media Analytics

By: Baihaqi Siregar, Siddhartha Chatterjee, Michal Krystyanczuk

Overview of this book

Social Media platforms such as Facebook, Twitter, Forums, Pinterest, and YouTube have become part of everyday life in a big way. However, these complex and noisy data streams pose a potent challenge to everyone when it comes to harnessing them properly and benefiting from them. This book will introduce you to the concept of social media analytics, and how you can leverage its capabilities to empower your business. Right from acquiring data from various social networking sources such as Twitter, Facebook, YouTube, Pinterest, and social forums, you will see how to clean data and make it ready for analytical operations using various Python APIs. This book explains how to structure the clean data obtained and store in MongoDB using PyMongo. You will also perform web scraping and visualize data using Scrappy and Beautifulsoup. Finally, you will be introduced to different techniques to perform analytics at scale for your social data on the cloud, using Python and Spark. By the end of this book, you will be able to utilize the power of Python to gain valuable insights from social media data and use them to enhance your business processes.
Table of Contents (17 chapters)
Title Page
About the Authors
About the Reviewer
Customer Feedback

Parsing API outputs

The following subchapter will show you how to connect to different social networks and how to retrieve sample data.


Twitter proposes three main APIs: the REST API, Streaming API, and the Ads API. We will be focused on the first two APIs, which provide respectively on-demand or stream data.

Creating application

As explained in the section about OAuth, you have to obtain credentials to be able to collect data from Twitter. There are some simple steps to perform this action:

  1. Create a Twitter account or use your existing one.
  2. Go to and log in with your account.
  3. Click on Create your app and submit your phone number. A valid phone number is required for the verification process. You can use your mobile phone number for one account only.
  4. Fill the form, agree to the terms and conditions, and create your Twitter application.
  5. Go to the Keys and Access Tokens tab, save your API key, and API secret and then click on Create my access token to obtain the Access...