Book Image

Hands-On Business Intelligence with Qlik Sense

By : Pablo Labbe, Clever Anjos, Kaushik Solanki, Jerry DiMaso
Book Image

Hands-On Business Intelligence with Qlik Sense

By: Pablo Labbe, Clever Anjos, Kaushik Solanki, Jerry DiMaso

Overview of this book

Qlik Sense allows you to explore simple-to-complex data to reveal hidden insights and data relationships to make business-driven decisions. Hands-On Business Intelligence with Qlik Sense begins by helping you get to grips with underlying Qlik concepts and gives you an overview of all Qlik Sense’s features. You will learn advanced modeling techniques and learn how to analyze the data loaded using a variety of visualization objects. You’ll also be trained on how to share apps through Qlik Sense Enterprise and Qlik Sense Cloud and how to perform aggregation with AGGR. As you progress through the chapters, you’ll explore the stories feature to create data-driven presentations and update an existing story. This book will guide you through the GeoAnalytics feature with the geo-mapping object and GeoAnalytics connector. Furthermore, you’ll learn about the self-service analytics features and perform data forecasting using advanced analytics. Lastly, you’ll deploy Qlik Sense apps for mobile and tablet. By the end of this book, you will be well-equipped to run successful business intelligence applications using Qlik Sense's functionality, data modeling techniques, and visualization best practices.
Table of Contents (18 chapters)
Free Chapter
1
Section 1: Qlik Sense and Business Intelligence
3
Section 2: Data Loading and Modeling
6
Section 3: Building an Analytical Application
11
Section 4: Additional Features

Creating Data Stories

The whole idea of storytelling when applied to business intelligence (BI) is to take an idea or an insight and turn it into an appealing story to show what we think about it. The story makes our insight more interesting. This also happens in everyday life; stories have always been the go-to method to grab someone's attraction.

Aristotle, the Greek philosopher from the third century BC, argued that to convince people, we need the following:

  • Ethos: We have the right to say something about a matter when we are ethical (this word comes directly from ethos) and we have the credibility to talk about that subject because we have a strong background or knowledge about that matter.
  • Logos: We appeal to logical reasoning (the word logic comes directly from logos) because we are using facts and numbers.
  • Pathos: We persuade an audience by appealing to their emotions...