Book Image

Machine Learning with R - Fourth Edition

By : Brett Lantz
5 (1)
Book Image

Machine Learning with R - Fourth Edition

5 (1)
By: Brett Lantz

Overview of this book

Dive into R with this data science guide on machine learning (ML). Machine Learning with R, Fourth Edition, takes you through classification methods like nearest neighbor and Naive Bayes and regression modeling, from simple linear to logistic. Dive into practical deep learning with neural networks and support vector machines and unearth valuable insights from complex data sets with market basket analysis. Learn how to unlock hidden patterns within your data using k-means clustering. With three new chapters on data, you’ll hone your skills in advanced data preparation, mastering feature engineering, and tackling challenging data scenarios. This book helps you conquer high-dimensionality, sparsity, and imbalanced data with confidence. Navigate the complexities of big data with ease, harnessing the power of parallel computing and leveraging GPU resources for faster insights. Elevate your understanding of model performance evaluation, moving beyond accuracy metrics. With a new chapter on building better learners, you’ll pick up techniques that top teams use to improve model performance with ensemble methods and innovative model stacking and blending techniques. Machine Learning with R, Fourth Edition, equips you with the tools and knowledge to tackle even the most formidable data challenges. Unlock the full potential of machine learning and become a true master of the craft.
Table of Contents (18 chapters)
16
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17
Index

Example – filtering mobile phone spam with the Naive Bayes algorithm

As the worldwide use of mobile phones has grown, a new avenue for electronic junk mail has opened for disreputable marketers. These advertisers utilize short message service (SMS) text messages to target potential consumers with unwanted advertising known as SMS spam. This type of spam is troublesome because, unlike email spam, an SMS message is particularly disruptive, due to the omnipresence of one's mobile phone. Developing a classification algorithm that could filter SMS spam would provide a useful tool for cellular phone providers.

Since Naive Bayes has been used successfully for email spam filtering, it seems likely that it could also be applied to SMS spam. However, relative to email spam, SMS spam poses additional challenges for automated filters. SMS messages are often limited to 160 characters, reducing the amount of text that can be used to identify whether a message is junk. The limit, combined...