Book Image

Data Exploration and Preparation with BigQuery

By : Mike Kahn
Book Image

Data Exploration and Preparation with BigQuery

By: Mike Kahn

Overview of this book

Data professionals encounter a multitude of challenges such as handling large volumes of data, dealing with data silos, and the lack of appropriate tools. Datasets often arrive in different conditions and formats, demanding considerable time from analysts, engineers, and scientists to process and uncover insights. The complexity of the data life cycle often hinders teams and organizations from extracting the desired value from their data assets. Data Exploration and Preparation with BigQuery offers a holistic solution to these challenges. The book begins with the basics of BigQuery while covering the fundamentals of data exploration and preparation. It then progresses to demonstrate how to use BigQuery for these tasks and explores the array of big data tools at your disposal within the Google Cloud ecosystem. The book doesn’t merely offer theoretical insights; it’s a hands-on companion that walks you through properly structuring your tables for query efficiency and ensures adherence to data preparation best practices. You’ll also learn when to use Dataflow, BigQuery, and Dataprep for ETL and ELT workflows. The book will skillfully guide you through various case studies, demonstrating how BigQuery can be used to solve real-world data problems. By the end of this book, you’ll have mastered the use of SQL to explore and prepare datasets in BigQuery, unlocking deeper insights from data.
Table of Contents (21 chapters)
Free Chapter
1
Part 1: Introduction to BigQuery
4
Part 2: Data Exploration with BigQuery
10
Part 3: Data Preparation with BigQuery
14
Part 4: Hands-On and Conclusion

Summary

In this chapter, we examined an end-to-end example to load, analyze, and report on advertising data in BigQuery. This chapter can be used as a reference or walk-through, preparing you to utilize data analysis practices on corporate advertising data. By completing this chapter, you have gained experience in the common practices that are performed by data analysts and data engineers assisting marketing and advertising business teams. Moving forward from this foundational example of data analysis for advertising data, you are now enabled to create more advanced specific analyses and visualizations for real-life advertising data requests.

In the next chapter, we will present another hands-on example, using transportation data. You will explore the use of geospatial analytics and visualizations on GPS data.