Book Image

Data Exploration and Preparation with BigQuery

By : Mike Kahn
Book Image

Data Exploration and Preparation with BigQuery

By: Mike Kahn

Overview of this book

Data professionals encounter a multitude of challenges such as handling large volumes of data, dealing with data silos, and the lack of appropriate tools. Datasets often arrive in different conditions and formats, demanding considerable time from analysts, engineers, and scientists to process and uncover insights. The complexity of the data life cycle often hinders teams and organizations from extracting the desired value from their data assets. Data Exploration and Preparation with BigQuery offers a holistic solution to these challenges. The book begins with the basics of BigQuery while covering the fundamentals of data exploration and preparation. It then progresses to demonstrate how to use BigQuery for these tasks and explores the array of big data tools at your disposal within the Google Cloud ecosystem. The book doesn’t merely offer theoretical insights; it’s a hands-on companion that walks you through properly structuring your tables for query efficiency and ensures adherence to data preparation best practices. You’ll also learn when to use Dataflow, BigQuery, and Dataprep for ETL and ELT workflows. The book will skillfully guide you through various case studies, demonstrating how BigQuery can be used to solve real-world data problems. By the end of this book, you’ll have mastered the use of SQL to explore and prepare datasets in BigQuery, unlocking deeper insights from data.
Table of Contents (21 chapters)
Free Chapter
1
Part 1: Introduction to BigQuery
4
Part 2: Data Exploration with BigQuery
10
Part 3: Data Preparation with BigQuery
14
Part 4: Hands-On and Conclusion

Summary

Using BigQuery to analyze customer support data can provide highly useful insights to improve support and regular operations. Businesses can use customer support data insights to improve their products and services, resolve customer issues more quickly, and increase customer satisfaction.

In this hands-on exercise, we analyzed two customer support datasets and gained insights into common customer issues, customer demographics, and customer sentiment. This hands-on example is intended to be used as a starter guide and shows the value that BigQuery can provide to organizations looking to analyze their customer support data.

In the next chapter, we will review a summary of the prior chapters and provide foresight into the future direction of the practice of data exploration and preparation.