We've learned a lot in this chapter. You now know that an iAd is an exciting marketing opportunity on Apple iOS devices, the iPhone, iPod touch, and iPad. iAds stand out because they offer an unparalleled interactive experience. Each iAd is a tiny interactive webpage, using HTML5, CSS3, and JavaScript. An iAd has four key parts:
1. A Banner: The engaging opportunity for users to tap on your iAd.
2. A Transition: A non-jarring animation between your banner and splash page.
3. A Splash page: Makes waiting fun for the user and keeps their attention.
4. The Core Ad Unit: The navigation and subpages that make up the key opportunities to impress the user.
iAd Producer is the tool that we'll be using to build your iAd. We can test our iAds in the iAd Simulator and on our devices using the iAd Tester App.
In this chapter, we have also:
1. Got the required hardware to run the tools we'll be using.
2. Signed up to the developer program to get the tools to build and test some great iAds!
Now that you have an understanding of what an iAd is and have access to the tools, we can move on to Chapter 2, Preparing Your iAd Content, where we'll look at preparing your media and content for an iAd and the constraints of delivering media to mobile devices.
Note
If you want to find out more about iAds before we get started building them, check out Apple's Sales Pitch at http://advertising.apple.com/ and iAd Documentation at https://developer.apple.com/library/iad/[requires developer sign in].