Comparing key metrics
When it comes to mobile apps, there are a few metrics you should have a look at when optimizing your application.
Understanding important metrics
The most important key metrics on mobile are the following:
- Time to interaction (TTI): This is the time between the user clicking on your app icon and when the user can use your app. It is important to reduce the TTI as much as possible because mobile app users are very impatient. The longer the TTI is, the more users will leave your app without even using it.
- Application size: This is the size the user has to download from the store to install your application. The larger the application size is, the more users won’t download your app. This can have many reasons such as high transfer costs in some countries or disk space left on the user’s device. The fact is, the smaller your app is, the more users will download it.
- Memory utilization: This metric describes how much memory your...