In the previous chapter, we looked at the functional areas within Salesforce CRM and saw how the marketing, sales, customer service, and business collaboration features provided by Salesforce enable companies to manage the business processes from campaign to customer and beyond.
In this chapter, we will look at how to extend and enhance the functionality within the Salesforce CRM application and how to move beyond the standard Salesforce apps and features that we have looked at so far.
We will look at how additional functionality can be added to your Salesforce environment by using external applications from the AppExchange marketplace to extend the capability of the core Salesforce CRM platform.
An overview of the technologies and techniques that allow advanced customization will be presented, which will help you gain an understanding of...