Sitecore contains a state-of-the-art Analysis, Insights, Decisions, and Automation (AIDA) framework, which is the heart for marketing programs. It provides comprehensive analytics data and reports, insights from every website interaction with nice rules, and behavior-based personalization and marketing automation. Sitecore collects all visitor interactions in a real-time, big data repository, Experience Database (xDB) to increase availability, scalability, and performance of the website.
This chapter focuses on rule-based and behavioral personalization based on goals and profiles and marketing automation with engagement plans. This chapter also gives nice examples of how you can use and extend xDB, generate different types of analytics reports, and create custom conditions and actions for further personalization customizations. Recipes in this chapter require that you have enabled the Sitecore Experience Platform (XP) and won't work on experience management (CMS only). To enable...