As your blog's traffic levels grow, you may see some potential for revenue generation. Don't expect floods of money—very few bloggers make a fortune from their efforts. But you could reasonably expect to cover your monthly web hosting costs and perhaps a few other expenses, which may at least make your blog self-financing.
Monetization will not be an appropriate option for all business bloggers. This is particularly true for the more corporate blogs. Most cash generating strategies, especially the ones covered in this chapter, involve showing adverts or promoting affiliate programs of some kind. Displaying ads may be completely inappropriate for many corporate blogs; in fact, your company may well have policies that forbid it. However, for smaller, independent operators, selling advertising may be an attractive additional feature for your...