The title may seem like rather an old cliché now, but it still rings true—content is king. In this chapter, we will look at issues surrounding content creation, and discuss some techniques and methods to help you produce the best content you can. We've already looked at visual content, in the form of images and videos, but for many web users, blogging is still all about text—that's what we'll be focusing on here.
We will begin with some general writing tips for bloggers. Although you may be familiar with some of these already, it's as well to re-focus your attention on them and ensure that you are applying them as a part of your blogging routine. We then look at ways of organizing your content in a user-friendly way by using categories and tags. We will examine the apparently subtle differences between the two and ensure that you're using...