Having put so much time and effort into making your blog look pretty and creating fabulous content, you would want people to find it. The most common way for this to happen is via search engines. For many people, a typical web browsing session begins with a visit to their favorite search engine, so you want to be sure your blog appears high up in the rankings. Unfortunately, having a great-looking blog with lots of interesting posts isn't enough. To get a good place in the rankings takes time, perseverance, and no small amount of knowledge.
The good news is that search engines love blogs. This fact, coupled with the techniques covered in this chapter, will go a long way to making your blog as findable as possible. Search engine optimization (SEO) is the art and science of getting your blog noticed by the search engines and ranked as high as ...