Book Image

Joomla! Search Engine Optimization

By : Ric Shreves
Book Image

Joomla! Search Engine Optimization

By: Ric Shreves

Overview of this book

Joomla! is an award-winning content management system (CMS), which enables you to build websites and powerful online applications. SEO, or Search Engine Optimization, is the process and techniques by which you optmize the content and style of your site in order to induce more people to view it.Joomla! Search Engine Optimization will help you develop and execute an effective search engine optimization strategy for your site. From planning to implementation, the book covers best practices in contemporary SEO.In Joomla! Search Engine Optimization you will learn how to develop a dynamic and productive SEO campaign. Covering both the basics of campaign development as well as the daily work it takes to maintain your SEO competitiveness, this book will show you how to produce a distinct and appropriate strategy for your particular site. In particular you will learn key phrase selection and competitor analysis and the correct groundwork for your dynamic SEO campaign. Joomla! Search Engine Optimization will then show you, by finding the right combination of extensions, how to supercharge your site. You will also be given a guided tour of key SEO services, like Google and Bing Webmaster, in order to implement a progressive and effective link building campaign. You will then learn key expert tips and tricks to enable you to build SEO-effective content which will take your site from invisible to unmissable with little effort.
Table of Contents (11 chapters)

Configuring URL aliases


The Joomla! Global Configuration Manager provides you with several options that enable you to create more effective URLs. There are two options to consider; they may not both be right for you, so it's important to understand their implications. The two options relate to whether your URL uses a suffix and whether the URL alias is in Unicode.

Both of the URL configuration options are located in the SEO Settings section of the Configuration Manager and can be seen in the image included in the section immediately above.

The first option to consider is whether you want your URLs to include a suffix. The suffix will be supplied automatically by the system and will reflect the document type. This will result in the system adding .html to the end of the URL. In other words, instead of getting the following URL:

http://www.yoursite.com/getting-started

When this feature is enabled, you will get the following URL:

http://www.yoursite.com/getting-started.html

To enable this option...