Book Image

Tokenomics

By : Sean Au, Thomas Power(GBP)
Book Image

Tokenomics

By: Sean Au, Thomas Power(GBP)

Overview of this book

Tokenomics is the economy of this new world. This is a no-holds-barred, in-depth exploration of the way in which we can participate in the blockchain economy. The reader will learn the basics of bitcoin, blockchains, and tokenomics; what the very first ICO was; and how over a period of 5 years, various projects managed to raise the enormous sums of money they did. The book then provides insights from ICO experts and looks at what the future holds. By comparing the past, current, and future of this technology, the book will inform anyone, whatever motivates their interest. The crypto shift of blockchains, ICOs, and tokens is much more than just buying bitcoins, creating tokens, or raising millions in a minute in an ICO. It is a new paradigm shift from centralized to decentralized, from closed to open, and from opaqueness to transparency. ICOs and the creation of tokens during the craze of 2017 needed a lot of preparation, an understanding of cryptocurrencies and of emerging legal frameworks, but this has spurred a new movement to tokenize the world. The author gives an unbiased, authoritative picture of the current playing field, exploring the token opportunities and provides a unique insight into the developing world of this tokenized economy. This book will nourish hungry minds wanting to grow their knowledge in this fascinating area.
Table of Contents (18 chapters)
Tokenomics
Contributors
Preface
Index

Chapter 10. Marketing and the launch

Marketing has come to play a very critical role in ICOs and as the landscape becomes more cluttered, if any ICO is to be successful, the ability to stand out from the noise is important. Your ICO marketing strategy can be the difference between success and failure. You can have the most amazing product ever, but without the right marketing campaign and strategy in place, your chances of success are greatly diminished.

In this chapter, we will look at the various marketing strategies around the four main concepts of:

  • The state of ICO marketing

  • The message and the tools

  • The community

  • The launch

While the launch may be the most exciting aspect of an ICO, a lot of work is required for many months behind the scenes to actually make an ICO successful. To start, the various aspects of an ICO campaign must be identified, understood, and planned for, and to achieve this, we must first look at the state of ICO marketing.