So you've found a great engineer and have approval to hire them; wonderful! The employment offer is the last chance you have to market your company to an engineering hire. Outside of the standard negotiations for salary and stock options, what can you offer engineers to make working for your company more valuable and attractive?
Engineers should always be honing their skills and learning new tools. By offering to send your employees to a certain number of conferences per year or cover education expenses, you build a more valuable employee and tell prospective hires that you value their personal growth.
With the scarcity of top talent, it's often necessary to hire engineers who will need to relocate for work. Make it clear that your company will cover their expenses and make the transition process as smooth as possible.