Book Image

Amazon Connect: Up and Running

By : Jeff Armstrong
Book Image

Amazon Connect: Up and Running

By: Jeff Armstrong

Overview of this book

Amazon Connect is a pay-as-you-go cloud contact center solution that powers Amazon’s customer contact system and provides an impressive user experience while reducing costs. Connect's scalability has been especially helpful during COVID-19, helping customers with research, remote work, and other solutions, and has driven adoption rates higher. Amazon Connect: Up and Running will help you develop a foundational understanding of Connect's capabilities and how businesses can effectively estimate the costs and risks associated with migration. Complete with hands-on tutorials, costing profiles, and real-world use cases relating to improving business operations, this easy-to-follow guide will teach you everything you need to get your call center online, interface with critical business systems, and take your customer experience to the next level. As you advance, you'll understand the benefits of using Amazon Connect and cost estimation guidelines for migration and new deployments. Later, the book guides you through creating AI bots, implementing interfaces, and leveraging machine learning for business analytics. By the end of this book, you'll be able to bring a Connect call center online with all its major components and interfaces to significantly reduce personnel overhead and provide your customers with an enhanced user experience (UX).
Table of Contents (17 chapters)
1
Section 1: Planning
6
Section 2: Implementation

Chapter 9: Implementing Callbacks

No one likes waiting on the phone on hold endlessly listening to hold music. Even if you're listening on speakerphone, your time still isn't yours. You are still bound to that phone, and it tends to make callers grumpy if they are on hold for more than a few minutes. Amazon Connect allows you to offer callbacks to callers instead. This capability enables your customers to go along with their daily activities and receive a call when an agent is available to help them. Callbacks are a great way to increase customer satisfaction.

This chapter will explain how to create a callback contact flow to implement this capability in your call center. Connect offers a sample callback contact flow. However, there are ways that we can improve the customer experience above and beyond these initial capabilities.

To accomplish this, in this chapter, we will cover the following topics:

  • Solution overview
  • Capturing the caller's number
  • ...