Book Image

Amazon Connect: Up and Running

By : Jeff Armstrong
Book Image

Amazon Connect: Up and Running

By: Jeff Armstrong

Overview of this book

Amazon Connect is a pay-as-you-go cloud contact center solution that powers Amazon’s customer contact system and provides an impressive user experience while reducing costs. Connect's scalability has been especially helpful during COVID-19, helping customers with research, remote work, and other solutions, and has driven adoption rates higher. Amazon Connect: Up and Running will help you develop a foundational understanding of Connect's capabilities and how businesses can effectively estimate the costs and risks associated with migration. Complete with hands-on tutorials, costing profiles, and real-world use cases relating to improving business operations, this easy-to-follow guide will teach you everything you need to get your call center online, interface with critical business systems, and take your customer experience to the next level. As you advance, you'll understand the benefits of using Amazon Connect and cost estimation guidelines for migration and new deployments. Later, the book guides you through creating AI bots, implementing interfaces, and leveraging machine learning for business analytics. By the end of this book, you'll be able to bring a Connect call center online with all its major components and interfaces to significantly reduce personnel overhead and provide your customers with an enhanced user experience (UX).
Table of Contents (17 chapters)
1
Section 1: Planning
6
Section 2: Implementation

Extracting critical information

Many of the contact flows within Connect are necessary for operations and don't need a lot of customization. These are items such as callback, customer hold, and agent hold. There may be some minor tweaks to the messaging, but for the most part, these flows remain mostly unchanged. The brunt of your work in designing call flows will occur in the specialized call flows designed for your particular use case. It is from these contact flows that you will need to extract the experience from the stakeholder. By experience, I mean how the stakeholder expects the customer to progress through the system and end up where they need to be.

Since we are talking to the stakeholders, we will also want to cover some additional items that aren't directly related to the contact flows. I'm a firm believer in having fewer meetings rather than more. These days, I know it feels like I'm a dying breed, but I'm keeping up the good fight. While you...