Book Image

Amazon Connect: Up and Running

By : Jeff Armstrong
Book Image

Amazon Connect: Up and Running

By: Jeff Armstrong

Overview of this book

Amazon Connect is a pay-as-you-go cloud contact center solution that powers Amazon’s customer contact system and provides an impressive user experience while reducing costs. Connect's scalability has been especially helpful during COVID-19, helping customers with research, remote work, and other solutions, and has driven adoption rates higher. Amazon Connect: Up and Running will help you develop a foundational understanding of Connect's capabilities and how businesses can effectively estimate the costs and risks associated with migration. Complete with hands-on tutorials, costing profiles, and real-world use cases relating to improving business operations, this easy-to-follow guide will teach you everything you need to get your call center online, interface with critical business systems, and take your customer experience to the next level. As you advance, you'll understand the benefits of using Amazon Connect and cost estimation guidelines for migration and new deployments. Later, the book guides you through creating AI bots, implementing interfaces, and leveraging machine learning for business analytics. By the end of this book, you'll be able to bring a Connect call center online with all its major components and interfaces to significantly reduce personnel overhead and provide your customers with an enhanced user experience (UX).
Table of Contents (17 chapters)
1
Section 1: Planning
6
Section 2: Implementation

Exploring the benefits of Connect

You will notice, in the introduction, that I used the term business drivers and not technology drivers. This nomenclature is an important distinction. Individuals outside of technology don't care all that much about how things work. They don't care that new technology is driven by serverless technology or uses object storage. Those items might be great from a technology perspective, but it isn't going to light a fire under someone like cutting call duration by a minute per call would. Those minutes of employee time add up quickly and end up being significant savings.

Think for a minute about a situation where you could save a minute per call that ended up reducing just one employee on the call center staff. That would mean that there is one less of the following to worry about:

  • A salary
  • A set of benefits
  • A desk that needs to be occupied
  • A person to train and onboard
  • An annual review that needs to be completed
  • A computer, phone, and headset

The list doesn't stop there; I'm sure that I forgot some essential expenses. You should be able to see that there is a significant impact possible with Connect, even with something as seemingly insignificant as a minute of call savings. Now that we have covered why the why is such an essential part of your project plan, let's discuss the benefits of Amazon Connect.