Book Image

Amazon Connect: Up and Running

By : Jeff Armstrong
Book Image

Amazon Connect: Up and Running

By: Jeff Armstrong

Overview of this book

Amazon Connect is a pay-as-you-go cloud contact center solution that powers Amazon’s customer contact system and provides an impressive user experience while reducing costs. Connect's scalability has been especially helpful during COVID-19, helping customers with research, remote work, and other solutions, and has driven adoption rates higher. Amazon Connect: Up and Running will help you develop a foundational understanding of Connect's capabilities and how businesses can effectively estimate the costs and risks associated with migration. Complete with hands-on tutorials, costing profiles, and real-world use cases relating to improving business operations, this easy-to-follow guide will teach you everything you need to get your call center online, interface with critical business systems, and take your customer experience to the next level. As you advance, you'll understand the benefits of using Amazon Connect and cost estimation guidelines for migration and new deployments. Later, the book guides you through creating AI bots, implementing interfaces, and leveraging machine learning for business analytics. By the end of this book, you'll be able to bring a Connect call center online with all its major components and interfaces to significantly reduce personnel overhead and provide your customers with an enhanced user experience (UX).
Table of Contents (17 chapters)
1
Section 1: Planning
6
Section 2: Implementation

Amazon Lex capabilities crash course

Amazon Lex became generally available in April 2017, and the world has never been the same since. Lex has been used in countless ways, from chatbots on websites and mobile applications to, of course, Amazon Connect. Lex works with both voice and text and uses a combination of automatic speech recognition (ASR) and natural language understanding (NLU) to listen to and understand what your customer wants to do.

ASR isn't something new. Siri and Alexa are probably two of the most well-known systems that use ASR. When you use dictation on your phone or other systems, you are also using the same ASR technology. ASR uses AI to determine the words that are being spoken. This technology works very well for dictation, but alone it isn't super useful for chatbots. Words alone don't easily convey meaning. The original speech recognition systems were rule-based, which has its limitations. Eventually, the ruleset gets so large that it&apos...