Book Image

Data Smart

By : John W. Foreman
Book Image

Data Smart

By: John W. Foreman

Overview of this book

Data Science gets thrown around in the press like it's magic. Major retailers are predicting everything from when their customers are pregnant to when they want a new pair of Chuck Taylors. It's a brave new world where seemingly meaningless data can be transformed into valuable insight to drive smart business decisions. But how does one exactly do data science? Do you have to hire one of these priests of the dark arts, the "data scientist," to extract this gold from your data? Nope. Data science is little more than using straight-forward steps to process raw data into actionable insight. And in Data Smart, author and data scientist John Foreman will show you how that's done within the familiar environment of a spreadsheet. Why a spreadsheet? It's comfortable! You get to look at the data every step of the way, building confidence as you learn the tricks of the trade. Plus, spreadsheets are a vendor-neutral place to learn data science without the hype. But don't let the Excel sheets fool you. This is a book for those serious about learning the analytic techniques, math and the magic, behind big data.
Table of Contents (18 chapters)
Free Chapter
About the Author
About the Technical Editors
End User License Agreement

About the Author

John W. Foreman is the Chief Data Scientist for He’s also a recovering management consultant who’s done a lot of analytics work for large businesses (Coca-Cola, Royal Caribbean, Intercontinental Hotels) and the government (DoD, IRS, DHS, FBI). John can often be found speaking about the trials and travails of implementing analytic solutions in business—check to see if he’s headed to your town.

When he’s not playing with data, John spends his time hiking, watching copious amounts of television, eating all sorts of terrible food, and raising three smelly boys.