Book Image

Mastering Tableau 2019.1 - Second Edition

By : Marleen Meier, David Baldwin
Book Image

Mastering Tableau 2019.1 - Second Edition

By: Marleen Meier, David Baldwin

Overview of this book

Tableau is one of the leading business intelligence (BI) tools used to solve BI and analytics challenges. With this book, you will master Tableau's features and offerings in various paradigms of the BI domain. This book is also the second edition of the popular Mastering Tableau series, with new features, examples, and updated code. The book covers essential Tableau concepts and its advanced functionalities. Using Tableau Hyper and Tableau Prep, you’ll be able to handle and prepare data easily. You’ll gear up to perform complex joins, spatial joins, union, and data blending tasks using practical examples. Following this, you’ll learn how to perform data densification to make displaying granular data easier. Next, you’ll explore expert-level examples to help you with advanced calculations, mapping, and visual design using various Tableau extensions. With the help of examples, you’ll also learn about improving dashboard performance, connecting Tableau Server, and understanding data visualizations. In the final chapters, you’ll cover advanced use cases such as Self-Service Analytics, Time Series Analytics, and Geo-Spatial Analytics, and learn to connect Tableau to R, Python, and MATLAB. By the end of this book, you’ll have mastered the advanced offerings of Tableau and be able to tackle common and not-so-common challenges faced in the BI domain.
Table of Contents (20 chapters)
Free Chapter
1
Section 1: Tableau Concepts, Basics
9
Section 2: Advanced Calculations, Mapping, Visualizations
16
Section 3: Connecting Tableau to R, Python, and Matlab

Introduction to sentiment analysis

Next to machine learning and artificial intelligence, another term is being used more and more: natural language processing (NLP). This is the process of machines understanding words and their meaning. Sentiment Analysis falls into this category; the technique has different flavors but one of them is to measure polarity, that is, whether the speaker has a positive or negative opinion. Use cases are for example: Data sets of Reviews, Tweets, Comments, Plots, Lyrics, and so on. Let's have a look!

Exercise: sentiment analysis

This exercise is based on the idea of Brit Cava, who used the Makeover Monday data from the top 100 song lyrics in order to try out the Tableau-Python integration...