Book Image

SQL for Data Analytics

By : Upom Malik, Matt Goldwasser, Benjamin Johnston
3 (1)
Book Image

SQL for Data Analytics

3 (1)
By: Upom Malik, Matt Goldwasser, Benjamin Johnston

Overview of this book

Understanding and finding patterns in data has become one of the most important ways to improve business decisions. If you know the basics of SQL, but don't know how to use it to gain the most effective business insights from data, this book is for you. SQL for Data Analytics helps you build the skills to move beyond basic SQL and instead learn to spot patterns and explain the logic hidden in data. You'll discover how to explore and understand data by identifying trends and unlocking deeper insights. You'll also gain experience working with different types of data in SQL, including time-series, geospatial, and text data. Finally, you'll learn how to increase your productivity with the help of profiling and automation. By the end of this book, you'll be able to use SQL in everyday business scenarios efficiently and look at data with the critical eye of an analytics professional. Please note: if you are having difficulty loading the sample datasets, there are new instructions uploaded to the GitHub repository. The link to the GitHub repository can be found in the book's preface.
Table of Contents (11 chapters)
9
9. Using SQL to Uncover the Truth – a Case Study

SQL and Analytics

In this chapter, we went through the basics of SQL, tables, and queries. You may be wondering, then, what SQL has to do with analytics. You may have seen some parallels between the first two chapters. When we talk about a SQL table, it should be clear that it can be thought of as a dataset. Rows can be considered individual units of observation and columns can be considered features. If we view SQL tables in this way, we can see that SQL is a natural way to store datasets in a computer.

However, SQL can go further than just providing a convenient way to store datasets. Modern SQL implementations also provide tools for processing and analyzing data through various functions. Using SQL, we can clean data, transform data to more useful formats, and analyze data with statistics to find interesting patterns. The rest of this book will be dedicated to understanding how SQL can be used for these purposes productively and efficiently.