Book Image

SQL for Data Analytics

By : Upom Malik, Matt Goldwasser, Benjamin Johnston
3 (1)
Book Image

SQL for Data Analytics

3 (1)
By: Upom Malik, Matt Goldwasser, Benjamin Johnston

Overview of this book

Understanding and finding patterns in data has become one of the most important ways to improve business decisions. If you know the basics of SQL, but don't know how to use it to gain the most effective business insights from data, this book is for you. SQL for Data Analytics helps you build the skills to move beyond basic SQL and instead learn to spot patterns and explain the logic hidden in data. You'll discover how to explore and understand data by identifying trends and unlocking deeper insights. You'll also gain experience working with different types of data in SQL, including time-series, geospatial, and text data. Finally, you'll learn how to increase your productivity with the help of profiling and automation. By the end of this book, you'll be able to use SQL in everyday business scenarios efficiently and look at data with the critical eye of an analytics professional. Please note: if you are having difficulty loading the sample datasets, there are new instructions uploaded to the GitHub repository. The link to the GitHub repository can be found in the book's preface.
Table of Contents (11 chapters)
9
9. Using SQL to Uncover the Truth – a Case Study

Using R with Our Database

At this point, you can now copy data to and from a database. This gives you the freedom to expand beyond SQL to other data analytics tools and incorporate any program that can read a CSV file as input into your pipeline. While just about every analytics tool that you would need can read a CSV file, there's still the extra step needed in which you download the data. Adding more steps to your analytics pipeline can make your workflow more complex. Complexity can be undesirable, both because it necessitates additional maintenance, and because it increases the number of failure points.

Another approach is to connect to your database directly in your analytics code. In this part of the chapter, we are going to look at how to do this in R, a programming language designed specifically for statistical computing. Later in the chapter, we will look at integrating our data pipelines with Python as well.

Why Use R?

While we have managed to perform aggregate...