Book Image

SQL for Data Analytics

By : Upom Malik, Matt Goldwasser, Benjamin Johnston
3 (1)
Book Image

SQL for Data Analytics

3 (1)
By: Upom Malik, Matt Goldwasser, Benjamin Johnston

Overview of this book

Understanding and finding patterns in data has become one of the most important ways to improve business decisions. If you know the basics of SQL, but don't know how to use it to gain the most effective business insights from data, this book is for you. SQL for Data Analytics helps you build the skills to move beyond basic SQL and instead learn to spot patterns and explain the logic hidden in data. You'll discover how to explore and understand data by identifying trends and unlocking deeper insights. You'll also gain experience working with different types of data in SQL, including time-series, geospatial, and text data. Finally, you'll learn how to increase your productivity with the help of profiling and automation. By the end of this book, you'll be able to use SQL in everyday business scenarios efficiently and look at data with the critical eye of an analytics professional. Please note: if you are having difficulty loading the sample datasets, there are new instructions uploaded to the GitHub repository. The link to the GitHub repository can be found in the book's preface.
Table of Contents (11 chapters)
9
9. Using SQL to Uncover the Truth – a Case Study

Introduction

In the previous chapter, we discussed the basics of SQL and how to work with individual tables in SQL. We also used CRUD (create, read, update and delete) operations on a table. These tables are the foundation for all the work undertaken in analytics. One of the first tasks implemented in analytics is to create clean datasets. According to Forbes, it is estimated that, almost 80% of the time spent by analytics professionals involves preparing data for use in analysis and building models with unclean data which harms analysis by leading to poor conclusions. SQL can help in this tedious but important task, by providing ways to build datasets which are clean, in an efficient manner. We will start by discussing how to assemble data using JOINs and UNIONs. Then, we will use different functions, such as CASE WHEN, COALESCE, NULLIF, and LEAST/GREATEST, to clean data. We will then discuss how to transform and remove duplicate data from queries using the DISTINCT command.