Book Image

The Unsupervised Learning Workshop

By : Aaron Jones, Christopher Kruger, Benjamin Johnston
Book Image

The Unsupervised Learning Workshop

By: Aaron Jones, Christopher Kruger, Benjamin Johnston

Overview of this book

Do you find it difficult to understand how popular companies like WhatsApp and Amazon find valuable insights from large amounts of unorganized data? The Unsupervised Learning Workshop will give you the confidence to deal with cluttered and unlabeled datasets, using unsupervised algorithms in an easy and interactive manner. The book starts by introducing the most popular clustering algorithms of unsupervised learning. You'll find out how hierarchical clustering differs from k-means, along with understanding how to apply DBSCAN to highly complex and noisy data. Moving ahead, you'll use autoencoders for efficient data encoding. As you progress, you’ll use t-SNE models to extract high-dimensional information into a lower dimension for better visualization, in addition to working with topic modeling for implementing natural language processing (NLP). In later chapters, you’ll find key relationships between customers and businesses using Market Basket Analysis, before going on to use Hotspot Analysis for estimating the population density of an area. By the end of this book, you’ll be equipped with the skills you need to apply unsupervised algorithms on cluttered datasets to find useful patterns and insights.

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Table of Contents (11 chapters)
Preface
About the Book
1
1. Introduction to Clustering
1. Introduction to Clustering
Introduction
Unsupervised Learning versus Supervised Learning
Clustering
Introduction to k-means Clustering
Summary
Free Chapter
2
2. Hierarchical Clustering
2. Hierarchical Clustering
Introduction
Clustering Refresher
The Organization of the Hierarchy
Introduction to Hierarchical Clustering
Linkage
Agglomerative versus Divisive Clustering
k-means versus Hierarchical Clustering
Summary
3
3. Neighborhood Approaches and DBSCAN
3. Neighborhood Approaches and DBSCAN
Introduction
Clusters as Neighborhoods
Introduction to DBSCAN
DBSCAN versus k-means and Hierarchical Clustering
Summary
4
4. Dimensionality Reduction Techniques and PCA
4. Dimensionality Reduction Techniques and PCA
Introduction
What Is Dimensionality Reduction?
Overview of Dimensionality Reduction Techniques
Principal Component Analysis
Summary
5
5. Autoencoders
5. Autoencoders
Introduction
Fundamentals of Artificial Neural Networks
Autoencoders
Summary
6
6. t-Distributed Stochastic Neighbor Embedding
6. t-Distributed Stochastic Neighbor Embedding
Introduction
The MNIST Dataset
Stochastic Neighbor Embedding (SNE)
t-Distributed SNE
Interpreting t-SNE Plots
Summary
7
7. Topic Modeling
7. Topic Modeling
Introduction
Topic Models
Cleaning Text Data
Latent Dirichlet Allocation
Non-Negative Matrix Factorization
Summary
8
8. Market Basket Analysis
8. Market Basket Analysis
Introduction
Market Basket Analysis
Characteristics of Transaction Data
The Apriori Algorithm
Association Rules
Summary
9
9. Hotspot Analysis
9. Hotspot Analysis
Introduction
Spatial Statistics
Kernel Density Estimation
Hotspot Analysis
Summary
Appendix
1. Introduction to Clustering
2. Hierarchical Clustering
3. Neighborhood Approaches and DBSCAN
4. Dimensionality Reduction Techniques and PCA
5. Autoencoders
6. t-Distributed Stochastic Neighbor Embedding
7. Topic Modeling
8. Market Basket Analysis
9. Hotspot Analysis

Characteristics of Transaction Data

The data used in market basket analysis is transaction data or any type of data that resembles transaction data. In its most basic form, transaction data has some sort of transaction identifier, such as an invoice or transaction number, and a list of products associated with said identifier. It just so happens that these two base elements are all that is needed to perform market basket analysis. However, transaction data rarely – it is probably even safe to say never – comes in this basic form. Transaction data typically includes pricing information, dates and times, and customer identifiers, among many other things. Here is how each product is mapped to multiple invoices:

Figure 8.10: Each available product is going to map back to multiple invoice numbers

Due to the complexity of transaction data, data cleaning is crucial. The goal of data cleaning in the context of market basket analysis is to filter out all...

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