Book Image

The Economics of Data, Analytics, and Digital Transformation

By : Bill Schmarzo
5 (2)
Book Image

The Economics of Data, Analytics, and Digital Transformation

5 (2)
By: Bill Schmarzo

Overview of this book

In today’s digital era, every organization has data, but just possessing enormous amounts of data is not a sufficient market discriminator. The Economics of Data, Analytics, and Digital Transformation aims to provide actionable insights into the real market discriminators, including an organization’s data-fueled analytics products that inspire innovation, deliver insights, help make practical decisions, generate value, and produce mission success for the enterprise. The book begins by first building your mindset to be value-driven and introducing the Big Data Business Model Maturity Index, its maturity index phases, and how to navigate the index. You will explore value engineering, where you will learn how to identify key business initiatives, stakeholders, advanced analytics, data sources, and instrumentation strategies that are essential to data science success. The book will help you accelerate and optimize your company’s operations through AI and machine learning. By the end of the book, you will have the tools and techniques to drive your organization’s digital transformation. Here are a few words from Dr. Kirk Borne, Data Scientist and Executive Advisor at Booz Allen Hamilton, about the book: "Data analytics should first and foremost be about action and value. Consequently, the great value of this book is that it seeks to be actionable. It offers a dynamic progression of purpose-driven ignition points that you can act upon."
Table of Contents (14 chapters)
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Appendix A: My Most Popular Economics of Data, Analytics, and Digital Transformation Infographics

Chapter 3: A Review of Basic Economic Concepts

  • Economics is a branch of knowledge concerned with the production, consumption, and transfer of wealth; economics is about the creation of value.
  • The Economic Value Curve is a measure of the relationship between a dependent variable and independent variables to achieve a particular business or operational outcome.
  • Analytic Modules are composable, reusable, continuously learning analytic assets that deliver predefined business or operational outcomes.
  • The Law of Diminishing Returns is a measure of the decrease in the marginal output of production as the amount of a single factor of production (input) is incrementally increased.
  • The Economic Multiplier Effect refers to the increase in final income arising from any new injection of spending.
  • Marginal Propensity to Consume (MPC) measures the impact of a change in output (production) as a ratio to the change in input (investment).
  • Utility refers to...