Book Image

The Economics of Data, Analytics, and Digital Transformation

By : Bill Schmarzo
5 (2)
Book Image

The Economics of Data, Analytics, and Digital Transformation

5 (2)
By: Bill Schmarzo

Overview of this book

In today’s digital era, every organization has data, but just possessing enormous amounts of data is not a sufficient market discriminator. The Economics of Data, Analytics, and Digital Transformation aims to provide actionable insights into the real market discriminators, including an organization’s data-fueled analytics products that inspire innovation, deliver insights, help make practical decisions, generate value, and produce mission success for the enterprise. The book begins by first building your mindset to be value-driven and introducing the Big Data Business Model Maturity Index, its maturity index phases, and how to navigate the index. You will explore value engineering, where you will learn how to identify key business initiatives, stakeholders, advanced analytics, data sources, and instrumentation strategies that are essential to data science success. The book will help you accelerate and optimize your company’s operations through AI and machine learning. By the end of the book, you will have the tools and techniques to drive your organization’s digital transformation. Here are a few words from Dr. Kirk Borne, Data Scientist and Executive Advisor at Booz Allen Hamilton, about the book: "Data analytics should first and foremost be about action and value. Consequently, the great value of this book is that it seeks to be actionable. It offers a dynamic progression of purpose-driven ignition points that you can act upon."
Table of Contents (14 chapters)
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Appendix A: My Most Popular Economics of Data, Analytics, and Digital Transformation Infographics

Chapter 9: Creating a Culture of Innovation Through Empowerment

  • Ambiguity—the quality of being open to more than one interpretation—is the key to human, society and organizational evolution.
  • Empowering your teams at the front line of customer engagement and operational execution will have more impact on the organization's digital transformation success than the strategizing and pontificating of senior management.
  • Empowerment #1: Gaining buy-in to the organization's Mission Statement requires everyone to internalize what that mission statement means to them, their jobs, and their personal principles.
  • Empowerment #2: Speaking the Language of the Customer ensures that everyone not only has the same customer-centricity focus but is speaking the same language that the customer uses.
  • Empowerment #3: Organizational Improvisation yields flexible and malleable teams that can maintain operational integrity while morphing the team's...