Book Image

Data Analytics Made Easy

By : Andrea De Mauro
4 (1)
Book Image

Data Analytics Made Easy

4 (1)
By: Andrea De Mauro

Overview of this book

Data Analytics Made Easy is an accessible beginner’s guide for anyone working with data. The book interweaves four key elements: Data visualizations and storytelling – Tired of people not listening to you and ignoring your results? Don’t worry; chapters 7 and 8 show you how to enhance your presentations and engage with your managers and co-workers. Learn to create focused content with a well-structured story behind it to captivate your audience. Automating your data workflows – Improve your productivity by automating your data analysis. This book introduces you to the open-source platform, KNIME Analytics Platform. You’ll see how to use this no-code and free-to-use software to create a KNIME workflow of your data processes just by clicking and dragging components. Machine learning – Data Analytics Made Easy describes popular machine learning approaches in a simplified and visual way before implementing these machine learning models using KNIME. You’ll not only be able to understand data scientists’ machine learning models; you’ll be able to challenge them and build your own. Creating interactive dashboards – Follow the book’s simple methodology to create professional-looking dashboards using Microsoft Power BI, giving users the capability to slice and dice data and drill down into the results.
Table of Contents (14 chapters)
And now?
Other Books You May Enjoy

Chapter 8

  • If you want to learn more about the cognitive psychology studies confirming the importance of narratives in storytelling, have a look at
  • Swedish professor Hans Rosling has been a giant among data storytellers. Check one of his inspiring videos, like the TED Talk "The best stats you've ever seen", available at, and the BBC documentary "200 Countries, 200 Years, 4 Minutes",
  • Two books I've found particularly useful on data storytelling are Dykes, Brent. Effective data storytelling: how to drive change with data, narrative and visuals. John Wiley & Sons, 2019 and, more focused on data visualization: Knaflic, C. N. Storytelling with data: A data visualization guide for business professionals. John Wiley & Sons, 2015.