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Book Overview & Buying
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Table Of Contents
Data Analytics Made Easy
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This is the chapter you didn't expect. What can be analytical, scientific, and professional in producing and delivering a work of fiction? However paradoxical it might look, storytelling is one of the most pragmatic ways to create economic value out of data. In this chapter, you will learn how this works and how you can use it to your advantage.
We will shortly answer the following questions:
In the first part of the chapter, you will discover what makes stories so effective at communicating with (and convincing) others. In the second part, you will learn a simple methodology and some practical tips to build powerful data stories yourself. This chapter is different from the others in the book as it aims at developing a much...