Book Image

Data Analytics Made Easy

By : Andrea De Mauro
4 (1)
Book Image

Data Analytics Made Easy

4 (1)
By: Andrea De Mauro

Overview of this book

Data Analytics Made Easy is an accessible beginner’s guide for anyone working with data. The book interweaves four key elements: Data visualizations and storytelling – Tired of people not listening to you and ignoring your results? Don’t worry; chapters 7 and 8 show you how to enhance your presentations and engage with your managers and co-workers. Learn to create focused content with a well-structured story behind it to captivate your audience. Automating your data workflows – Improve your productivity by automating your data analysis. This book introduces you to the open-source platform, KNIME Analytics Platform. You’ll see how to use this no-code and free-to-use software to create a KNIME workflow of your data processes just by clicking and dragging components. Machine learning – Data Analytics Made Easy describes popular machine learning approaches in a simplified and visual way before implementing these machine learning models using KNIME. You’ll not only be able to understand data scientists’ machine learning models; you’ll be able to challenge them and build your own. Creating interactive dashboards – Follow the book’s simple methodology to create professional-looking dashboards using Microsoft Power BI, giving users the capability to slice and dice data and drill down into the results.
Table of Contents (14 chapters)
10
And now?
12
Other Books You May Enjoy
13
Index

Telling Stories with Data

This is the chapter you didn't expect. What can be analytical, scientific, and professional in producing and delivering a work of fiction? However paradoxical it might look, storytelling is one of the most pragmatic ways to create economic value out of data. In this chapter, you will learn how this works and how you can use it to your advantage.

We will shortly answer the following questions:

  • What have stories to do with business and data analytics?
  • What ingredients make a story?
  • How do I build one, starting from my data?
  • What techniques can I use to deliver stories that drive business value?

In the first part of the chapter, you will discover what makes stories so effective at communicating with (and convincing) others. In the second part, you will learn a simple methodology and some practical tips to build powerful data stories yourself. This chapter is different from the others in the book as it aims at developing a much...