Book Image

Advanced Machine Learning with R

By : Cory Lesmeister, Dr. Sunil Kumar Chinnamgari
Book Image

Advanced Machine Learning with R

By: Cory Lesmeister, Dr. Sunil Kumar Chinnamgari

Overview of this book

R is one of the most popular languages when it comes to exploring the mathematical side of machine learning and easily performing computational statistics. This Learning Path shows you how to leverage the R ecosystem to build efficient machine learning applications that carry out intelligent tasks within your organization. You’ll work through realistic projects such as building powerful machine learning models with ensembles to predict employee attrition. Next, you’ll explore different clustering techniques to segment customers using wholesale data and even apply TensorFlow and Keras-R for performing advanced computations. Each chapter will help you implement advanced machine learning algorithms using real-world examples. You’ll also be introduced to reinforcement learning along with its use cases and models. Finally, this Learning Path will provide you with a glimpse into how some of these black box models can be diagnosed and understood. By the end of this Learning Path, you’ll be equipped with the skills you need to deploy machine learning techniques in your own projects.
Table of Contents (30 chapters)
Title Page
Copyright and Credits
About Packt
Contributors
Preface
Index

Content-based recommendation engine


A recommendation engine that is solely based on the explicit or implicit feedback received from customers is termed as content-based recommendation system. Explicit feedback is the customer's expression of the interest through filling in a survey about preferences or rating jokes of interest or opting for newsletters related to the joke or adding the joke on the watchlist, and so on. Implicit feedback is more of a mellowed-out approach where a customer visits a page, clicks on a joke link, or just spends time reading a joke review on an e-commerce page. Based on the feedback received, similar jokes are recommended to the customers. It may be noted that content-based recommendations do not take into consideration the preferences and feedback of other customers in the system; instead, it is purely based on the personalized feedback from the specific customer.

In the recommendation process, the system identifies the products that are already positively rated...