In the previous chapter, we discussed the benefits of creating an integration between CRM and ERP. We also introduced some of the terminology and concepts that will be useful for the rest of the book.

In this chapter, we will first discuss the build or buy choice, and whether it is better to purchase an out of the box integration, if one exists, or to build it yourself.

We will then explore how to implement an integration. We will do this by breaking down the components of an integration into the four main technical integration challenges. For each integration challenge we will explore solutions that have been used, and weigh up the pros and cons for each solution.

We will cover a lot of exciting new topics such as synchronization, real-time views, and screen pops. At the end of each section is a short workshop to help you understand how to apply the knowledge to your business.

By the end of this chapter, you should have a good idea of the components...