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  • Book Overview & Buying Integrating CRM across your Organization for Business success
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Integrating CRM across your Organization for Business success

Integrating CRM across your Organization for Business success

By : Andrew Blackmore
Buy this Book
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Integrating CRM across your Organization for Business success

Integrating CRM across your Organization for Business success

By: Andrew Blackmore
Buy this Book

Overview of this book

Table of Contents (14 chapters)
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Integrating CRM Across Your Organization for Business Success
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Integrating CRM Across Your Organization for Business Success
Credits
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Credits
About the Author
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About the Author
About the Reviewer
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About the Reviewer
Preface
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Preface
Lock Free Chapter
1
What is CRM Integration and Why is It Good for Your Business?
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What is CRM Integration and Why is It Good for Your Business?
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Different CRM applications
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Users, user roles, and teams
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How workflows are used in CRM
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Security in CRM
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Contact management
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Sales management
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Customer support
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Management information
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Summary
2
How to Implement an Integration
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How to Implement an Integration
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Build or buy
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Building an integration
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Adding CRM reports or dashboards
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Summary
3
How to Build a Contact Integration
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How to Build a Contact Integration
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Contact management integration scenario
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Designing the integration
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Step 1 – entity diagrams
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Step 2 – mapping the entity diagrams to each other
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Step 3 – defining the unique identifiers
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Step 4 – defining the fields and field mappings
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Step 5 – defining the CRUD rules
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Security
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CRM UI changes
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Summary
4
How to Build a Sales Management Integration
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How to Build a Sales Management Integration
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Sales management integration use cases
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Integration workflows
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Step 1 – creating entity diagrams
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Step 2 – mapping the entity diagrams to each other
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Step 3 – defining the unique identifiers
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Step 4 – defining the fields and field mappings
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Step 5 – defining the CRUD rules
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Step 6 – designing the screen pops
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Security
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CRM UI changes
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Advanced workshop discussion
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Summary
5
How to Build a Collections Management Integration
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How to Build a Collections Management Integration
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Collections management integration use cases
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Integration workflows
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Security
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CRM UI changes
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Reports/dashboard changes
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Advanced workshop checklist
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Summary
6
How to Build a Vendor Management Integration
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How to Build a Vendor Management Integration
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Vendor management integration use cases
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Integration workflows
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Security
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CRM UI changes
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Reports/dashboard changes
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Advanced workshop checklist
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Summary
7
How to Build a Support Management Integration
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How to Build a Support Management Integration
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Support management integration use cases
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Security
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CRM UI changes
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Advanced workshop checklist
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Summary
8
How to Develop and Maintain Your Integration
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How to Develop and Maintain Your Integration
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Development plan
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Deployment
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Ongoing maintenance
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Summary
9
Where Next for Integrations – the Cloud and Other Areas
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Where Next for Integrations – the Cloud and Other Areas
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The future of RideRight Bike Parts Company
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Moving CRM and ERP to the cloud
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Making mobile apps available to CRM users
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Customers running things themselves
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Summary of the chapter
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Conclusion

Step 2 – mapping the entity diagrams to each other

The entity diagrams for CRM customers and ERP customers are not the same. We will be synchronizing CRM customers and ERP customers with each other, so we need to work out how we will deal with the differences in the entity relationships. We need to define a mapping between the CRM entities and the ERP entities.

We will do a worked example of a mapping for SageCRM customer entities to Sage ERP 300 entities. In the workshop you will need to do the mapping for your CRM customer entities to your ERP customer entities.

Entity mapping

The goal of this exercise is to define rules for the mapping of the entities between CRM and ERP to resolve the issue that that the entity relationships for CRM and ERP are different.

Customers

An ERP customer can map one to one with a CRM customer. A CRM customer will not necessarily map to an ERP customer because not all CRM customers are synchronized with ERP, only qualified CRM customers are synchronized. We need...

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Integrating CRM across your Organization for Business success
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